![]() The only option was air conditioning for $595. It was produced in the two-door hardtop body style with extensive standard equipment for the time that included power steering, power brakes, power windows, power seats, power vent windows, leather interior, and a tachometer. With a price of approximately US$10,000 (equivalent to $107,638 in 2022), the cost was equivalent to a Rolls-Royce Silver Cloud and 3,012 Mark IIs were sold from 1955 until 1957. Īn example is the Continental Mark II that was introduced for the 1956 model year. The styling of 1950s these luxury cars has been described as a "baroque excess". The Eldorado represented 0.5% of Cadillac's total sales in 1953, with 1,690 Buick Skylarks, 458 Oldsmobile 98 Fiestas, and 750 Packard Caribbeans sold. All models had two-door convertible or hardtop body styles, built on a platform shared with far less expensive models. These included the Cadillac Eldorado, Buick Roadmaster Skylark, Oldsmobile 98 Fiesta, Imperial Newport, Chrysler New Yorker, Chrysler 300 and Chrysler Windsor, Packard Hawk, and Packard Caribbean. Described as "quasi-custom" models, marketers at the time promoted them as "sports cars." This connoted "anything with a convertible top, lots of performance, a few unique styling touches, and top-of-the-line price tag. The initial luxury cars of this category during the 1950s in the United States were expensive, niche market, low-volume vehicles. By the 21st century, the personal luxury market had largely disappeared as consumers migrated to other market segments.ġ955 Ford Thunderbird Niche market As a result of the downsizing trend in the American automotive industry during the late 1970s, many personal luxury cars have been produced as mid-size cars with six-cylinder engines and front-wheel drive. īefore the late 1970s, personal luxury cars were usually large, rear-wheel drive vehicles powered by large V8 engines. According to Hemmings Motor News, Cadillac first entered the "personal luxury car" market in 1967, with a smaller high-volume model. The longest-running nameplate of the personal luxury car was the 50-year production of the Cadillac Eldorado, which started in the 1953 model year, originally designating ultra-premium, low-volume versions of lower-priced Cadillac models, including the hand-built four-door 1957 Eldorado Brougham. The Thunderbird was sold for eleven generations up until the 2005 model year. ![]() These changes shifted the Thunderbird's emphasis from sporting to comfort and luxury, and sales increased by 50 percent. Īlthough luxury coupes had been produced in North America for several decades previously, the beginning of the "personal luxury car" genre is generally considered to have started in 1958, due to the success of the Ford Thunderbird (second generation) when it was redesigned from a two-seat car to a four-seat car. The North American manufacturers most often combined engineering, design, and marketing to develop upscale, distinctive " platform sharing" models that became highly profitable. The only problem I had was the car going into limp mode.Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. I had mine replaced right before my warranty ran out. I have seen some people comment about the throttle body. Motors are much different now! I am smart enough to know there is something wrong! I had to learn the major parts and their purpose. I grew up on a farm and helped my dad with general maintenance on trucks and tractors. ![]() They explain nothing and never admit they are wrong. I am a woman and I don't know much about car repairs except that mechanics do not treat women with respect when doing repair work. Could you better explain the device replaced to speed up your fan? Was it the solenoid Has anyone else had a problem with the engine overheating due to a connection with the heater and air conditioning? I haven't driven it in over a year and I miss it like crazy! My problems began after I had the AC readied for the summer. I am having the same mysterious problems with my Anniversary Edition overheating.
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